With regards to a successful digital signage campaign readability and location are everything. There is no point in investing in screens, content material and digital LCD enclosures in case your message is not getting read.
Finding the right location for an LCD screen could make all the difference in viewers. Whilst things such as footfall, the direction people walk whether they are captive or in a line, and an entire host of other factors will go in to deciding the right location for your display screen – another important consideration is how it is mounted.
The mounting of an LCD enclosure or screen can produce a huge difference in the number of people who find -or take notice of – your sign.
Place an LCD screen way too high such as hanging from a ceiling and people may walk under it and never notice it. Too low and it may also get ignores. Then there is the angle of the screen to think about – it requires to face the audience and not become away from the line of sight or even difficult to read.
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There are primarily three options for mounting a screen or LCD enclosure:
Often used for information reasons where people seek out the screen the best method of mounting a screen from the ceiling is to use a group that allows adjustment of angle.
Wall structure Mounted
There are two ways of installation a screen or LCD enclosure on a wall: You can mount it flat like a digital signage poster; or you can use a bracket. Again, a bracket will allow a change of position and be more noticeable although appealing content on a digital poster will certainly easily engage passers-by.
Free/Floor Standing up
Possible the most noticeable method of installation a digital signage screen is to use the floor a free standing digital signage housing. The downside of this is that it takes up space on the floor which could be valuable selling area.